I’ve been thinking about my vision recently. My purpose in life. My manifesto. What do I believe in? What do I stand for? What do I value in life?
It’s a surprisingly difficult thing to articulate. I understand why brands and businesses have such a hard time writing their mission statement or describing their goals or their brand voice. It’s difficult to put into words what we believe in.
I just finished this book called Start With Why and it talked all about how successful leaders and businesses don’t just sell products, they sell a WHY. They sell their beliefs. They get people to believe what they believe and in turn, those people buy their products. Even though the book focused on businesses and business leaders, this is clearly important for regular people too. Individuals need a WHY.